2021-06-08 11:34

The Salling Foundations donates 2 million DKK to the Music City Aarhus 2022

The Salling Foundations have donated DKK 2 million to Aarhus' upcoming music city year. The city will bear the title Music City Aarhus 2022. One of the important purposes of the music city year is to strengthen the music community for the benefit of all Aarhus' citizens and visitors.The Salling Foundations have donated DKK 2 million to Aarhus' upcoming music city year. The city will bear the title Music City Aarhus 2022. One of the important purposes of the music city year is to strengthen the music community for the benefit of all Aarhus' citizens and visitors.

"Music is of great importance to the citizens of Aarhus, and we are very happy to be able to help realize Music City Aarhus 2022's great initiative to gather the city's citizens about music," says Karin Salling, Deputy Chairman of the Salling Foundations

In 2020, 37% of Aarhusians answered, according to a survey prepared by Epinion for Aarhus Municipality, that culture is the most important reason why Aarhus is a good city to live in. During the corona pandemic, cultural life has stood still, and therefore a year of focus on the music helps to mark that Aarhus is a music city with a strong cultural community.

“It is of great importance that the Salling Foundations have chosen to support the realization of the music city year. We are very proud of that, and we see it as a clear indication of the value of the project, ”says Jesper Mardahl, head of the secretariat at Music City Aarhus 2022.

 

ABOUT MUSIC CITY AARHUS

Music City Aarhus 2022 is the entire Aarhus city of music year, dedicated to restarting music life, building a bridge between culture and business and gathering the city's citizens for music. Music City Aarhus 2022 works as part of Aarhus Municipality's cultural policy for 2021-2024 to strengthen the city's growth layer and talent development, strengthen cooperation between the city's established actors and for the creation of special music events in collaboration with business, the city's other cultural institutions and established music actors and across of municipalities and region.

 

About Salling Group and Salling Foudations

Salling Group is Denmark’s largest retail group and serves 11 million customers per week. With grocery stores in three countries, webshops, departments stores, coffee shops, restaurants and as a supplier of meal boxes in the whole country, we intervene in the lives of millions of people every single day. Our choices make a difference for customers, colleagues, partners, suppliers and the community among us. That is why we have a great responsibility that we take seriously working every day to improve everyday day life.

We are 100% owned by the Salling Foundations, which means that our profits go solely for two purposes: investments in our business, more value for customers and more jobs – and donations through the foundations for good causes. 

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