The first European Music Business Task Force programme calls for applications!

⇒ Do you want to shape the future of the European music market together with other like-minded European music business professionals? ⇐
⇒ Are you an experienced and driven music industry enthusiast between 18-35 years old? 
⇒ Do you want to become part of a strong and valuable European network of young music business professionals and develop your creative leadership skills? 
⇒ We believe that the world needs leaders, entrepreneurs and change-makers who are driven by a desire to disrupt the status quo! You too? 
⇒ Then apply to take part in the newly formed European Music Business Task Force (short EMBTF) as the next step for your career! 
What’s it about?

The Music Cities Network is delighted to announce the open call for applications for the first European Music Business Task Force programme 2021. From August 2021 until the end of January 2022, 12 upcoming European music business professionals will have the opportunity to embark on a transnational European expedition searching for answers to the question: How can we boost European music within Europe?

The programme is organized by the transnationally acting Music Cities Network in partnership with Promus Aarhus and in collaboration with four key northern European music festivals and conventions - SPOT Festival, DK, Reeperbahn Festival, DE, Iceland Airwaves, IS, Eurosonic, NL.

The aim of the programme is to develop new insights, skills and knowledge resulting in tools and proposals for developing a strong sustainable transnational market for European Music within Europe post-Brexit as well as in pandemic times. The European Music Business Task Force programme is co-funded by the Music Moves Europe Programme of the European Commission.

The European Music Business Task Force will actively participate in the following music business festivals as part of their learning process:

  • The SPOT Festival and the SPOT+ Festival conference in Aarhus, Denmark (16th - 17th of september 2021).
  • The Reeperbahn Festival and the Reeperbahn Festival Conference in Hamburg, Germany (22th - 25th of september 2021).
  • The Iceland Airwaves and the Airwaves Pro conference in Reykjavik, Iceland (3rd - 6th of november 2021).
  • The Eurosonic Noorderslag (ESNS) and the ESNS Conference in Groningen, Netherlands (13th - 16th of january 2022). 

During each of the four festivals as well as during in-between sessions, the Task Force will facilitate workshop sessions working through different problems and industry areas based on current industry challenges. 

⇒ In summary, the programme is a unique chance to become part of a European music business task force that will actively shape the future of the European music market! ⇐  

Who is it for?
  • You are between 18 and 35 years of age.
  • You must be working freelance, part-time or full-time in the music sector; a.i. labels, booking, festivals, management, publishing, entrepreneurship, or other related work. 
  • You should have a finished degree of relevant education AND/OR have similar 2-3+ years of practical work experience within the music sector.
  • You are open-minded, sociable, team-worker, visionary, progressively thinking. 
  • You should be able to take care of their regular job and participate in the Task Force at the same time.
What is expected from you?
  • You must be able attend the four festival meet-ups, take part in at least 5 in-between meetings, as well as taking. time for research and exchange.
  • You are able to attend the full online and physical training programme.
  • You will develop, write an publish a joint white paper with the findings. 
  • You are able to contribute the participant fee 850€ (participants from Music Cities Network member cities)*
  • You are able to contribute the participant fee 1200€ (participants from non-member cities)
  • We are welcoming applicants from all sectors, genres and subgenres of the music industry

*Contact your Music Cities Network member organisation to consult about the possibility of co-financing the participant fee.


What’s in it for you?
  • Free access to the four festivals and conferences
  • Free travel and accommodation 
  • Future-oriented insights and courses of the most important industry trends 
  • Design Thinking as a method for your work
  • Project management – how to invent and manage a project which creates value for all participants 
  • Learn how to build a team that creates value
  • You will become part of a network of like-minded talents and professionals within the Music Industry
  • As a participant you will be co-designing the learning process after your needs  
Selection criteria
  • The primary assessment is based on your motivated application and secondarily your experience and background.
  • The Task Force must demonstrate a diversity of age, gender and experience.
  • You need to be fluent in English - talking and writing
  • You will be selected by a jury of music industry experts

10.05.21 Release Open Call

14.06.21 Application deadline

28.06.21 Announcement of participants

18.08.21 Kick Off Online Training Participants I.

16.-17.09.21 Workshop Part I. @ SPOT Festival, DK

tbd Online Training Participants II.

22.09-25.09.21 Workshop Part II. @ Reeperbahn Festival, DE

tbd Online training Participants III.

05.-06.11.21 Workshop Part III. @ Iceland Airwaves, IS

tbd Online Training Participants IV.

12.-15.01.22 Workshop/Part VI./Eurosonic - final presentation, NL

tbd Online Training Participants V.

01.- 29.02.22 Distribution and Evaluation

Application deadline: June 14th 2021

About the Kaospilots & Training Programme

The Kaospilot is an education based in Aarhus, Denmark founded in 1991.

The Kaospilot is running a 3 year program focusing on Enterprising Leadership. People are educated to drive results and to create transformation as changemakers, entrepreneurs, and leaders.

The Kaospilots offers a wide range of programs for professionals in Denmark and abroad, too. The school has been a partner in the program “Music Management” run by the Royal Academy of Music in Aarhus. Learn more here

Overall schedule for the course

Workshop 1 - “Discover”: SPOT Festival, Aarhus (DK)
The aim is to onboard the Task Force candidates in the programme, share expectations, and start research projects across countries and disciplinaries. Problems shall be defined, experts can be consulted.

  • Build learning community, gather information, exchange knowledge
  • Clarify expectations and needs to the programme.
  • Define areas of work

Workshop 2 - “Define”: Reeperbahn Festival, Hamburg (DE)
observations will be analysed and synthesized in order to define the core problems which have been identified up to this point. The purpose is to interpret and refram the research and map it into activities.  

  • Share collected information and work results.
  • Test ideas and define projects based on the research, formulate questions.
  • Relevant from invited keynote speakers.

Workshop 3 - “Design”: Iceland Airwaves, Reykjavik (IS)
With a solid background the Task Force can start to “think outside the box” to identify new solutions to the identified problems. They can start to look for alternative ways of viewing the problems. The purpose is to develop and design a final project which should be implemented before the last module.

  • Designing of concept for the project.
  • Planning the management of the project.
  • Relevant input from invited keynote speakers.

Workshop 4 - “Deliver”: Eurosonic, Groningen (NL)
The final workshop will deliver and present some of the findings in a workshop held by the participants in the Masterclass at the SPOT Festival in Aarhus.

  • Test of the project in a real world setting.
  • Learn from the feedback.

In addition, there will be at least five in between online courses through a digital learning software designed by the KaosPilots, and additional lectures from leading music business experts.

What is needed for your application

Before you dive into the application form, please read this and get prepared. We would like to get to know you better. We expect the application process to take around 30-60min. 

Apart of your personal availability information we are asking you for the following:

  • A short biography about you (max 1200 characters)
  • A groundbreaking moment in your professional career (links and websites are welcome) (max 1500 characters)
  • The reason why you are interested in this programme (max 1500 characters)
  • Insights in your professional skills/competences you have gained from working in the music industry? (list max 5)
  • Your opinion about what you see as the biggest opportunities for the European music market? (max 1500 characters)
  • Reflections on what skills you lack to fulfil your job in the music industry? (max 1500 characters)(tell us something about your personal groundwork - “self”consciousness/self awareness)
  • Where do do you see your career ten years from now? (max 1500 characters)

We are looking forward to getting to know you!

If you have any kind of question, get in touch with Lena or Jeppe.

Jury Members

Bo Blaaberg
Program Director, Head of Consulting

Detlef Schwarte / Katharina Gucinski
Lead Conference
Reeperbahn Festival

Jesper Mardahl
Managing Director

Katharin Ahrend
Head of Awareness Academy
Clubcommission Berlin

María Rut Reynisdóttir
Project Manager
Music City Reykjavík

Maxie Gedge
Project Manager
PRS Foundation / Keychange

Robert Meijerink
Head of Programe
Eurosonic Noorderslag

Thomas Rohde
Chief Executive Officer

Victoria Skovhus
Strategic Communication & PR
Former S!B!P!

Will Larnach-Jones
Head of Festival
Iceland Airwaves


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