Hamburg
7 nov 2025
Building on the 2023 Music Industry Study, which established Hamburg as Germany's capital of music tourism, the new image study reveals the foundation of this success: music is a proven asset for the city.
Building on the 2023 Music Industry Study, which established Hamburg as Germany's capital of music tourism, the new image study reveals the foundation of this success: music is a proven asset for the city.
The image study was commissioned by Hamburg Music and the Hamburg Chamber of Commerce. It was co-funded by Hamburg's Ministry of Culture and Media and conducted by the Hamburg-based market research institute, Research for Future.
The study examines the perception of Hamburg as a city of music among its residents as well as national and international visitors. It analyzes the positive impact of the city's musical offerings on its quality of life, its crucial role in the competition for skilled professionals, and its powerful appeal for tourism.
The key findings from the study are presented below. The executive summary and the full study are available for download here: