THE VALUE AND IMPORTANCE
OF MUSIC TO AARHUS CITY

Aarhus is one of Denmark's leading music cities and has for years been

represented on the Danish music scene with artists such as Thomas

Helmig, TV-2, LOC, Tina Dickow and Tobias Rahim.

The city has several music educations, including De Musikalske

Grundkurser (MGK) East and the Jutland Music Conservatory, as well as

growth environments such as Grobund and Frontsession, which support

new talents. Aarhus also has strong and more autonomous growth layer

environments such as UKH/ Ungdomskulturhuset, Institute for X, MONO

and Sydhavnen, which also play a strong role in talent development within

music.

Finally, Aarhus offers many musical experiences, organised by, among

others, the Aarhus Symphony Orchestra, Musikhuset Aarhus, NorthSide,

SPOT Festival and other venues.

Music is not only culturally enriching but also has a significant economic

and social impact. Therefore, the purpose of this study is to come closer to

an overall mapping of the value and importance of music for Aarhus - both

for the citizens, the economy and the city as a whole.

Promus has launched a comprehensive study in collaboration with

Silverlining Research, with support from national actors and a number of

the city's music actors.

The study uncovers how music contributes to Aarhus’ overall economy,

users’ perceived utility value and Aarhus as a music city, building on a

previous analysis of music in Aarhus from 2016.

Using a multi-pronged analysis approach, the report contributes insights

on three levels by:

➔ Estimating the socio-economic effects of music in Aarhus

➔ Mapping players and activities in the music ecosystem

➔ Uncovering users’ perceived utility value and views on Aarhus as a

music city.

The creation of knowledge in the above three areas is done through

different methodological approaches that together ensure valid insights..

The results from this report will form the basis for dialogue in the industry

about the future music in Aarhus