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Alex Ter Horst

Utrecht, NL

Dutch artist manager Alex ter Horst is responsible for over a billion streams with some of the biggest artists in electronic music. After having graduated as both a music manager and music producer, he kickstarted his career at the AFAS Live and Ziggo Dome venues in Amsterdam.

In 2016 he co-founded a start-up where he was involved in over 400 placements including the most played song on Dutch radio in 2018 and was nominated for “10 companies to watch at ADE 2017” as well as the “Buma Music Meets Tech 2018″ award. In 2020 he was appointed as managing director for Dancefair, one of Europe’s leading conferences in electronic music and a year later he founded his own artist management agency Neva Land Music where he works with several talented singers, songwriters and producers from all over the globe. Last year he was mentor for upcoming artist managers for the European Music Managers Alliance as well as guest lecturer at the renowned Abbey Road Institute. Outside of music, he also is crazy about kungfu, crossfit and running.

  • Why is it exactly the right time now to take part in the EMTBF programme that tackles the challenges in European music?

"Technological developments and disruptions have created radical changes for the music industry (whether it be the metaverse, short-form video content, NFTs, A.I., the rise of D2C and social commerce, etc), as well as a global pandemic and emergent climate crisis heavily impact the music industry so it’s high time to re-think existing business models in order to make the (European) music industry more ‘future proof’."

  • What are you looking forward to the most in the program? 

"I’m very much looking forward to connecting with like-minded peers and discussing sustainable, long-lasting solutions for the European music market."

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