Julian Krohn created the Scholz & Friends Sounds department at Scholz &Friends in
2021. They consult companies on music supervision, artist cooperations and licensing, as well as developing and producing successful audiovisual formats. Krohn is responsible for the audio & music campaigns of brands like McDonalds, UBER, VW, Sparkasse, PayPal amongst many others.
Until 2021 Krohn served for 6 years as Creative Director Music at creative agency Jung von Matt, where he was responsible for the music strategy of brands like Vodafone, BMW, BOSCH, Douglas, EDEKA and many more. Prior to his career in advertising he spent many years at Universal Music, holding positions such as A&R Manager at Island Records and Repertoire Manager at Universal Music Publishing.
Prior to that, Krohn supported a number of film productions by and with the German
actor and director superstars Matthias Schweighöfer and Til Schweiger as a freelance music supervisor.
He has a BA in Music Business at Popakademie Baden-Württemberg and received a
stipendia from Westminster University in London for commercial music.
Here’s a quote:
Why is it exactly the right time now to take part in the EMTBF programme that tackles the challenges in European music?
"In these challenging times, the EMBTF programme makes it possible for us participants to concentrate on one of the biggest qualities of Europe and it’s music scene: collaboration."
What are you looking forward to the most in the program?
"I’m very much looking forward to combining the know-how of this group of transnational professionals - as well as sharing and learning about the many different areas of music culture and leadership!"