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End Report Release: European Music Business Task Force Vol. I

End Report Release: European Music Business Task Force

How do we boost European music industry post Brexit and Corona?

For the very first time, 12 young professionals from the European music industry have developed a report that focuses on the future of the industry. The results have just been published, and show, besides other recommendations, a direction for how the industry ensures sustainable career opportunities that promote musical development at a time where Brexit and Corona have taken on a huge part of the discussion within the European music industry.

A need to concentrate even more on exchange of knowledge and securing a sustainable and healthy development of talent and network - all across boarders in Europe - to be able to tackle and improve the current structures and politics of the European music industry - are the main focus of the report.

For instance the report states that we should: “create a tax incentive for music organizations who provide cross border internships/mentoring to strengthen international networks”, just as “organizations should commit to open recruitment rather than simply offering jobs to their existing networks” and the “industry should actively promote their work to educational institutions as a viable career pathway.”

These are three of the 37 recommendations that the report points to. Read the full report here.

One of the initiators of the report is the network platform PROMUS, who has gathered the 12 professionals across industry backgrounds to ensure a variety of perspectives on the industry. Jesper Mardahl, head of PROMUS, states:

“The report points to a complete check of the industry, and makes suggestions to how the existing music industry, the public bodies around it and the people who want to be a part of it can help change the competing mind-set seen in the industry. If we dare to listen to the report and see each other as a united team, we can overcome the challenges that the industry faces - both artistically and business-strategically.”

Europe is one of the epicenters of music production, but Brexit and Corona have kept the microphone for too long, which is why PORMUS together with the Music Cities Network and in collaboration with the KaosPiloterne, SPOT Festival, Reeperbahn Festival, Iceland Airwaves and Eurosonic Noorderslag have gathered 12 young professionals across industry areas and given them time and space to explore the industry in which they themselves are formed. The question is how can the European community stimulate and strengthen the framework of the industry for the benefit of the industry as a whole, the consumers and the development of music?

Sandra Perens, one of the 12 professionals in the Task Force, states:

“The value of the Task Force and projects like these is that, they help you to first broaden your network of people, get to know their experience and in the end understand that one is not struggling alone, that there are like-minded people who have gone through the same difficulties or are going through the same thing. It gives the opportunity to learn from people like yourself and also in turn, gives the opportunity to support each other. I hope that the future of the industry will be formed with fairness to all - first of all the creators making the music and also the people behind the scenes. “

About European Music Business Task Force

In the European Music Business Task Force is:

  • Colm O’Herlihy (IS), Stifter, INNI

  • Freddie Aitken (UK), Membership Officer at London Youth Choirs, Trustee at National Foundation for Youth Music

  • Hildur Maral (DK/IS), Marketing Coordinator, Smash!Bang!Pow!

  • Jens Uhre Karlsson (DK), Manager, Heartbeat Management and Agent, Backbeat Music

  • Jørgen S. Avsnes (NOR), Artist & Producer Management, Made Management

  • Maria Riedel Borg (DK), Disco:Wax, NO3, One Seven Music, Sony Music

  • Oskar Pullinen (FIN), Head of International A&R, Elements Music

  • Sandra Perens (EST), A&R, Tier Music Publishing and Event Coordinator, Arvo Pärt Centre

  • Sjoerd Vriesema (NL), Freelance Project Manager

  • Tom Besford (UK), Chief Executive, English Folk Expo

  • Victoria Brüker (DE), Project Manager & Artist Development, Oha! Music

  • Astrid Storm Thorsen (DK), A&R, Copenhagen Records

With different experiences from the music industry, the 12 professionals have helped to develop the report's recommendations for how we create a strong, sustainable, transnational European music market in Europe - after Brexit and Corona.

EMBTF is organized by the transnationally acting Music Cities Network in partnership with Promus and KaosPilots and the festival partners SPOT, ESNS, Reeperbahn Festival and Iceland Airwaves and is co-financed by the European Commission.

The Music Cities Network is a worldwide network between music cities dedicated to improving communication, collaboration, business, arts & policies. The MCN recognises that music is an important pillar of transnational culture, a universal art, and industry that strengthens social cohesion, local economies, and character. Therefore, the MCN shapes artist-, business- and city development through joint projects, research, publications and networking activities. The MCN shares strategies, policies and insights to inspire and develop our cities as music cities in all dimensions between our musical scene, economy, politics and tourism. The Network was initiated in 2016 and legally established in 2021. Founding members are Aarhus, Bergen, Berlin, Hamburg, Gothenburg, Groningen, Manchester, Nantes, Reykjavik & Sydney.


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