This value works both in the environmental sense and in the “retaining a thriving music sector” sense. We want to ensure, that the climate crisis is addressed, and that there are measures in place to make sure that eg. music export is conducted responsibility, taking into account that the more successful you get the more carbon footprint you will generate. We also point out the need for green and sustainable approaches in public spaces and the challenge of traditional venues being only active in the evenings. On the other hand a sustainable music sector is one where all parties are educated, empowered and well taken care of in term of social policies (eg. insurance, pension, artist status regulations etc).

Collaboration plays a pivotal role in fortifying and propelling the European music sector forward. At its core, collaboration embodies the spirit of support, where artists, industry professionals, and stakeholders unite to uplift and champion each other's work. By fostering networks and connections across borders, collaboration nurtures a sense of collective responsibility within the industry. This shared responsibility encompasses not only the success of individual artists but also the collective interest in promoting diversity, innovation, and sustainability across the sector.

One of the significant benefits of collaboration is the creation of shared platforms that amplify voices and opportunities. These platforms serve as dynamic hubs where artists from different backgrounds converge, exchange ideas, and collaborate on projects that transcend geographical boundaries. Cross-border collaborations, in particular, open up new avenues for artistic expression and audience engagement, enriching the cultural tapestry of Europe and beyond. By pooling resources, expertise, and influence, the music sector can navigate complexities more effectively and advocate for policies that benefit the entire ecosystem.

In essence, collaboration is not just a means of cooperation but a powerful catalyst for growth, innovation, and solidarity within the European music sector.

At the heart of this collaboration is a focus on collective interests rather than individual gains. By prioritizing the growth and success of the entire sector, stakeholders can create a more inclusive and dynamic music landscape that benefits artists, audiences, and industry players alike. It embodies the idea that by working together, we can achieve far more than we could alone.

Embracing diversity in music not only celebrates the unique talents and perspectives of individuals but also fosters an inclusive environment where everyone has the chance to thrive. This encompasses individuals from diverse socioeconomic backgrounds, ethnicities, genders, and sexual orientations. By providing platforms and support for artists and professionals from various backgrounds, the music industry becomes a true reflection of the diverse societies it serves.

Moreover, diversity in the music sector extends beyond demographic categories to encompass individuals with different skills, experiences, and knowledge. Embracing diverse talents ranging from musicians and composers to producers and technicians not only enhances creativity but also encourages innovation and collaboration across a spectrum of genres and styles.

By nurturing a diverse ecosystem, the European music sector can break down barriers, challenge stereotypes, and inspire new voices and perspectives. This inclusivity not only enriches the cultural landscape but also creates a more resilient and dynamic industry that can adapt and evolve in an ever-changing world.

An empowered music sector allows the artists, creators, music professionals to realize their full potential and get the tools and support they need to do so.

Empowerment is the transformative force that propels individuals within the European music sector to reach their full potential, providing them with the tools, resources, and support needed to thrive creatively and professionally. When the music industry empowers artists, creators, and professionals, it not only enhances their personal growth but also contributes to the vitality and innovation of the entire sector.

An empowered music sector is one where artists are encouraged to explore their artistic visions freely, without constraints or limitations. This freedom fosters creativity and enables musicians to push boundaries, experiment with new sounds, and craft meaningful expressions that resonate with diverse audiences.

Moreover, empowerment in the music sector extends beyond artistic endeavors to encompass professional development and success. By providing access to mentorship, training programs, financial resources, and networking opportunities, the industry empowers individuals to navigate challenges, seize opportunities, and build sustainable careers.

Empowerment also plays a crucial role in promoting diversity and inclusivity within the European music sector. When artists and professionals from all backgrounds are empowered to share their stories and perspectives, it enriches the cultural landscape and fosters a sense of belonging for audiences worldwide.

Ultimately, an empowered music sector is a thriving ecosystem where creativity flourishes, innovation thrives, and individuals are inspired to make meaningful contributions to the global music community. By prioritizing empowerment, the European music sector can unlock its full potential and continue to be a beacon of artistic excellence and cultural diversity.

This value represents a pivotal role in enhancing capacity building, fostering mentorship opportunities, facilitating knowledge exchange, and driving continuous learning through hands-on experiences and collaborative efforts.

Capacity building within the music industry involves equipping individuals and organizations with the skills, resources, and expertise necessary to excel in their respective roles. By investing in educational programs, workshops, and training initiatives, we can push emerging talents and established professionals forward to navigate complex challenges, adapt to technological advancements, and explore new avenues for artistic and commercial success.

Mentorship programs also play a crucial role in knowledge transfer and skill development within the music sector. Experienced professionals mentoring aspiring artists, managers, producers, and other industry stakeholders not only impart valuable insights and guidance but also foster a culture of collaboration, innovation, and continuous improvement.

Embracing multidisciplinarity and interdisciplinarity in music creation, production, and business operations encourages cross-pollination of ideas, blending diverse influences, technologies, and expertise to create groundbreaking music experiences and business models that resonate with global audiences.

All in all, knowledge for us means capacity building, mentorship, knowledge exchange, practical learning experiences, peer collaborations, and interdisciplinary approaches that allow the European music sector to evolve, innovate, and thrive in an ever-changing and competitive global landscape.